Interaksi Jual-Beli Tradisional:

Analisis Etnografi Komunikasi

Agustina Dewi

Jurusan Sastra Indonesia

Fakultas Sastra Universitas Jember

Abstract

Interaction (including trade interaction) follows certain formulated pattern. Using communication ethnography approach, this article will discuss certain communication pattern between vendor and the buyers found in Jember county, East Java. Finding of the research indicates that interaction pattern between seller and subscribing buyers is different from that of seller and non-subscribing buyers. Seller-subscribing buyer interactions are not dominated by many bargains. On the contrary, seller-non subscribing buyer interactions involve many negotiations.

Key words: communication ethnography, bargain, compromise