Implikasi Siaran Berita Televisi terhadap Sikap

dan Perilaku Masyarakat Pedesaan di Jember

Christanto P. Rahardjo

Jurusan Sastra Indonesia

Fakultas Sastra Universitas Jember

Abstract

TV news do not only function as transferring information but has its strong role to form the viewers’ attitude and behavior. Using contain analysis (qualitative approach), this article discusses the impact of TV news toward the attitude and behavior of Jember villagers. TV news showing simulacrum harassment and crime scenes tend to invite viewers to conduct imitation. This would likely to occur especially on the uneducated viewers living at the villages who do not have high consideration on which is good and which is bad. As a result, villagers swipe away their local wisdom and cultural values and at the same time they are trapped in mass panic. This would apparently induce social chaos in the long run.